![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-1-Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined-logo-middle.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Paris Saint-Germain and Jordan Brand launch the fourth kit for the 2023-2024 season | Paris Saint-Germain Paris Saint-Germain and Jordan Brand launch the fourth kit for the 2023-2024 season | Paris Saint-Germain](https://www.psg.fr/media/261674/psg_doha_oq_0122.jpg?center=0.21511627906976744,0.45945945945945948&mode=crop&width=800&height=450&quality=60)
Paris Saint-Germain and Jordan Brand launch the fourth kit for the 2023-2024 season | Paris Saint-Germain
![Jordan 3 Black Cement Sneaker tees CEO Society Logo - Buy now Jordan M J PSG SUIT PANT - 410 - DB6500 Jordan 3 Black Cement Sneaker tees CEO Society Logo - Buy now Jordan M J PSG SUIT PANT - 410 - DB6500](https://media.sivasdescalzo.com/media/catalog/product/D/B/DB6500-410_sivasdescalzo-Jordan-M_J_PSG_SUIT_PANT-1621936486-1.jpg?quality=90&fit=bounds&width=420)
Jordan 3 Black Cement Sneaker tees CEO Society Logo - Buy now Jordan M J PSG SUIT PANT - 410 - DB6500
![Jordan Brand et le PSG lèvent le voile sur le nouveau troisième maillot du club francilien - SportsMarketing.fr Jordan Brand et le PSG lèvent le voile sur le nouveau troisième maillot du club francilien - SportsMarketing.fr](https://www.sportsmarketing.fr/wp-content/uploads/2020/10/Jordan-Brand-PSG-4_original-678x381.jpg)